There are many things we will discuss as we begin building your site, but the basic questions are:
-
WHO is your audience?
-
WHAT is your message or product?
-
WHAT are your goals and what do you want your website to achieve?
-
WHY is your message, company or product different or better than your competitors?
Based on your answers, we then ask ourselves:
-
HOW do we lure that target audience to your site?
-
HOW do we clarify your message into an exciting, captivating website?
-
HOW do we illuminate & illustrate your message, company or product to make it stand out against your competitors?
-
HOW do we drive the audience through the site so they know where they are at all times, yet intrigue them to continue and investigate the site in depth?
Think of the world of advertising. A Nike ad is not going to look or play like an IBM ad… different audience, different product, different message. If your site features medical information or services, it requires quite a different strategy than a site that sells fine art. We are not opposed to employing visual "grabbers" to get your message across as long as they are in keeping with your theme, they don’t take long to download, and are interesting and in keeping with your business identity and your target audience’s understanding. The web is a visual medium, we leverage that to your advantage.
